Oh, Starbucks. My morning routine, my little energy boost, and the provider of my essential caffeine fix as I rush through the early hours. Holding my favorite cup with the famous logo, I can’t remember how many times it has been by my side. But, here’s the catch – did you know there’s a hidden secret in that logo we all know and love? I was really surprised too!

 

Let’s go back a little and talk about the story of Starbucks before getting into the exciting part. In each cup, there is a mermaid, a character from sea stories and myths, similar to the captivating figures in Herman Melville’s famous book, Moby Dick. And can you believe it? The name Starbucks is a reference to this famous book.

 

 

Now, let’s talk about how this fascinating logo has changed over time. The Starbucks logo has changed a lot since it first started. Imagine this: it began with a brown color in the past, and then changed to the famous green color in 1987. In 1992, Starbucks presented a new, stylish logo when it became more widely known to the public. But wait a moment; the big change happened in 2011. This is when Starbucks Coffee said goodbye to their logo, focusing only on the face of the siren, which is now more symmetrical and mysterious.

 

But this is where it becomes intriguing. Next time you drink your latte, pay attention to it. There is a small detail in the siren’s appearance that you might not notice at first. It’s all about the lack of symmetry, my friends. Although her face looks balanced at first glance, a closer look shows a small difference – the right side of her face is a bit darker than the left side. Do you see how her nose is slightly lower on the right side? Or how one of her eyes seems to hide behind the shadow of her nose bridge, like playing a game of hide and seek? That’s because the Starbucks team wanted to bring back some human touch, as things were too flawless. They wanted it to feel more personal and relatable to people.

 

It is the small things that we often miss in our busy lives that make the Starbucks experience more interesting. The next time you hold your hot coffee, getting ready to start your day, take another look at the logo. She has hidden depths, a long-held secret at the core of Starbucks’ iconic symbol. Who would have thought that a simple trip for coffee in the morning could lead to such a captivating story?