Perhaps you have begun to pay more attention to the labels and packaging of the food you buy as we are becoming more informed about the kinds of food we eat. Some aspects of food packaging are easy to understand, yet there are still many details that baffle me. The colorful circles that usually run down the bottom of food packaging are one of those mysteries that I had never paid much attention to until lately.

 

Originating from: Packaging Connections

The colorful circles on the box, says Taste of Home, have a function that has nothing to do with the food within. The term “printer’s color blocks” describes these multicolored shapes, which may be either circles or squares. The printing teams are in charge of printing the packaging, and their only duty is to assist them.

“Technicians utilize the colored circles to check that the printing ink is the correct [color] and quality,” says Meg Schiraldi, an expert printing engineer. In order to maintain brand consistency, they check the hue against boxes printed in different countries. It’s really that easy! Food packaging color matching and brand consistency may be achieved with the use of those circles for printers.

Asia Pacific Food Industry is the source.

Even if people are starting to pay more attention to what’s on food packaging and labels, I still think it’s useful to be aware of these details. Now you know why those cute tiny circles on food packaging are there—the next time you scan a box of your favorite food!

“Technicians utilize the colored circles to check that the printing ink is the correct [color] and quality,” says Meg Schiraldi, an expert printing engineer. In order to maintain brand consistency, they check the hue against boxes printed in different countries. It’s really that easy! Food packaging color matching and brand consistency may be achieved with the use of those circles for printers.

Asia Pacific Food Industry is the source.

Even if people are starting to pay more attention to what’s on food packaging and labels, I still think it’s useful to be aware of these details. Now you know why those cute tiny circles on food packaging are there—the next time you scan a box of your favorite food!